Web Redesign / Education
The bridge connecting the Marketing, Advertising and Academic Communities.
- The American Education Foundation is the bridge connecting the advertising, marketing and academic communities. They achieve their mission through three core pillars: Partnership Programs, Academic Resources, and Building the Next Generation of Talent.
- I was tasked with redesigning their website with the goal of merging clean and effective layouts with an air of youthfulness to help them connect with their target audience—college students. The design sprint consisted of 2 differing UI concepts. The design direction chosen was a conservative informational layout utilizing animations and gradients to achieve a sense of playfulness.
- Every piece of content had to be CMSable so this platform was also an exercise in creating modular yet flexible componentry that looks great while being easy and intuitive to author.