Content Hub / Pharma
Abbott brand campaign hub redesign and standards guidelines work.
- Abbott. Life to the Fullest, is Abbott’s brand platform dedicated to helping others live their best, healthiest lives. I was tasked with designing 2 ownable, approachable design concepts (one of them to be chosen to function as their completely CMSable brand platform) as well as the creation of a fully annotated standards & functional spec documentation.
- The design direction called for an approachable yet aspirational aesthetic which features an exciting dynamic grid. The design challenge was to make every component easily authorable from a CMS standpoint meaning a lot of thinking had to be done in regards to how content dynamically loads. Every component throughout the site had to have a defined set of rules not only for usability purposes, but also to guide the web development vendor in its creation.
- Furthermore, this site design was an exercise in strategy and compromise as we knew we couldn’t go all out with rich interactions or overly-complicated pieces of UI.