Chris Cruz – Harry's Website Design

Website Design / Grooming

Harry’s

Harry’s provides quality grooming products with an outstanding subscription experience.

Agency
In-House

Role
Digital Designer

Client
Harry’s

Harry’s, founded in 2013, is a company devoted to improving all aspects of the grooming experience. Focusing on high-quality products and a site experience/subscription model to match, they are changing the game for both homes and ecommerce businesses around the world.

During my time at Harry’s, I worked closely with the product and insights team to further improve a number of digital experiences including: the subscription model, the User Profile dashboard, cancellation, accessibility, and overall visual consistency through web style guide/file handoff adjustments & additions.

Using a somewhat agile model, we also developed key processes including UX & heuristics reviews, rapid-prototyping phases, and in-person/remote user-testing sessions.

DETAILS

Harry’s

Quality Men's Grooming & Shave Supplies.

Website Design

The Harry's webpage is steeped in analytic-based design. One of the key reasons for Harry's success as an ecommerce platform was our diligence in using analytics to best structure our pages, down to every last button and text placement.

HomePage layout

(The Shave Plan builder was Harry's answer to subscription services, and has since gone on to be one of the leaders in the space.)

Shave Plan Builder (1 of 3)

Shave Plan Builder (2 of 3)

Shave Plan Builder (3 of 3)

(Even areas like cancellation flows were held to the highest usability standards.)

Cancellation Flow

Component Library

In addition to website design, the component library was also one of the main tasks I focused on. There would be a constant retooling of our atomic elements as we learned more and more about maximizing our UI structure to drive sales.

Harry’s, founded in 2013, is a company devoted to improving all aspects of the grooming experience. Focusing on high-quality products and a site experience/subscription model to match.

Chris Cruz

Harry’s

In-House