Web Activation / Beauty
Whatever you want to achieve, perfected skin is the essential starting point.
- BECCA presents a highly curated selection of cosmetics that further reveal your natural beauty rather than covering it up. By matching your skin tone, you can create perfect looking skin while highlighting your favorite features and amplifying the look with a dramatic eye or bright lip when the mood strikes. Lightweight, luxurious and advanced, BECCA makes your entire beauty routine a more enjoyable experience while still performing all day.
- I was tasked with designing a digital campaign activation based on their new system of glows inspired by different times of the day. The goal of the design was to create a rich, editorial experience that showcased both the product philosophy and the product itself. The design direction was driven by the use of beautiful high-resolution assets of both the models and environments.